Results of HTML/Text email survey

Newsletter Format Preference

In our April newsletter (sign up on the right) we ran a survey asking if our customers preferred to get their newsletters in HTML or plain-text format. The results have been checked and counted by our resident bean-counters and it was a close result. If we’d had a third option we’d probably be feeling like the Lib-Dems.

56% preferred HTML newsletters

44% preferred plain-text newsletters