Free internet access is now top of the list for those working out of the office, according to a recent survey by Samsung.
Coffee Shops, Cafe's and even restuarants should be offering WiFi to their customers and many already do. But do they receive any benefit from it? Are they protected against illegal content? Are their own IT networks safe and PCI Compliant? Do their staff use social media all day instead of working?!
The owners of family cafe Eat Play Love wanted to offer a WiFi Hotspot to their customers but being business-savvy, wanted to make sure offering the WiFi for free was not a one-way street.
A survey carried out by electronics firm Samsung suggests changing tastes and a love of coffee has little to do with where those working away from the office choose to consume their caffeine.
Over a third rate their favourite coffee shops on the basis of whether free Wi-Fi is available, and 60% consider wireless "important" when picking a cafe to work in.
More than half of those surveyed said they regularly use coffee shop Wi-Fi for accessing work-related documents and email. Samsung's Mark Ash said a trend of people working in coffee shops was "steadily increasing" in the UK.
The big chains including Costa, Caffè Nero and Starbucks give customers wireless internet free of charge, and the vast majority of independent coffee shops have started doing the same. Charging for WiFi is a decreasing trend.
The survey also found over 70% of people who do work using coffee shop Wi-Fi do so on a smartphone, and that currently only 9% have superfast 4G, so most rely on free hotspots when they need a fast connection while out and about. Facebook was the main reason for going online whilst out and about for consumers. Over 20% said they use free Wi-Fi to search for better deals on potential purchases.
Although it's easy to give out the password for a business broadband router, there are a miriad of problems associated with this approach.
The answer to all these problems is YES. There is a way to solve the problems inherent and unavoidable in using a standard broadband router for WiFi.
When customers come to your coffee shop, cafe or restaurant you have a captive audience. They already think you are great for providing free WiFi, so why not build on that with a commercial-class service that's as good-as, if not better than the big chains.
The owners of Eat Play Love Cafe were very pleased with the results from using 2020Media WiFi hotspot service. The fully managed service meant there were no on-site IT headaches, and the benefits to the business were multiple. The owners gave their top 3 benefits.
"We were very happy to take up the 2020Media WiFi hotspot. Installation was straightforward, the service is excellent value, and we recommend 2020Media for this service."
2020Media offer a fully managed WiFi service for your premises. We provide a WiFi hotspot configured to your specification. If you are based in London we will even come and fit it for you - otherwise it simply needs connecting via the supplied cable to your broadband.
Get in Touch with us: http://www.2020media.com/contact or Read more: http://www.2020media.com/internet-connectivity/wifi-hotspots
We now have a dedicated site for our Wi-Fi business - www.wi-fi.london