Why You Need to Provide Wifi in Your Cafe or Bar

2020Media has been offering Wifi Hotspots to businesses around the UK since 2002.  Virtually every new cafe, restuarant or bar offers WiFi to their customers. Here’s why you should too.

Why Offering Free Wifi in Your Cafe is a Smart Move

As a cafe owner, you might be wondering if it’s worth investing in a wifi hotspot provider for your customers. After all, you’re in the business of selling coffee and food, not internet access. But did you know that offering free wifi in your cafe can actually boost your sales, customer loyalty, and brand awareness? Here are some of the benefits of providing free wifi to your customers:

– You’ll attract more customers: According to a study by Norton, people make purchasing decisions based on wifi signal availability. This means that if your cafe offers free wifi, you’ll have an edge over your competitors who don’t. Customers will choose your cafe over others because they can enjoy their coffee while browsing the web, checking their emails, or working on their laptops. Plus, you’ll be able to reach out to new customers who are looking for a place to connect online.
– You’ll encourage customers to stay longer and spend more: Another benefit of offering free wifi is that customers will tend to stay longer at your cafe, which can lead to increased sales. A doctoral thesis by Jiyeon Jeon from Florida International University found that wifi access had a positive impact on customer loyalty and retention in restaurants. Customers who use wifi are more likely to order another drink or snack, or even try something new from your menu. You’ll also be able to upsell your products and services by sending targeted marketing messages to your connected customers via your landing page or email.
– You’ll improve your customer satisfaction and feedback: Offering free wifi can also enhance your customer satisfaction and feedback. Customers will appreciate the convenience and value of being able to access the internet for free at your cafe. They’ll also be more likely to leave positive reviews on social media or online platforms, which can boost your reputation and attract more customers. You can also use wifi as a tool to collect customer feedback and improve your service quality.
– You’ll increase your brand awareness and social media presence: Offering free wifi can also help you increase your brand awareness and social media presence. You can use your landing page to showcase your logo, slogan, and other marketing messages. You can also encourage customers to check-in at your cafe on social media, or share photos of their coffee or food. This way, you’ll be able to reach a wider audience and generate word-of-mouth referrals for your cafe.
– You’ll future-proof your business: Offering free wifi can also help you future-proof your business. As technology evolves and customer expectations change, wifi will become more of a necessity than a luxury for many people. By providing free wifi, you’ll be able to keep up with the trends and stay relevant in the market. You’ll also be able to leverage new technologies such as online menus, ordering, 5G or digital payments that require wifi access.

As you can see, offering free wifi in your cafe is a smart move that can bring you many benefits. Not only will you provide a better service to your customers, but you’ll also increase your sales, loyalty, and brand awareness. If you’re looking for a reliable and affordable wifi hotspot provider for your cafe, look no further than 2020Media. We offer WiFi hotspots and connectivity that will suit your needs and budget.